Binoculars are very useful instruments for bringing distant objects closer. However, some have been led to believe that they need to get a high magnification pair for a clear view. Often this fallacy leads to the purchase of an inferior pair.
Some people don’t know what to look for when buying binoculars. Many do not research what type they need or compare different configurations and are disappointed to find their first pair of little use.
As a binocular enthusiast, I’m on a mission to help anyone interested in binoculars get a nice pair and have an amazing experience with them.
In the 1990s in Japan, there were a lot of really bad binoculars on the market promising extremely high magnifications, such as 50× or even 100×! Several companies earned a lot through deceptive advertising.
This situation was irritating. Armed with a little knowledge, consumers would not have been so easily deceived.
However, Hinode optics, a Japanese binocular manufacturer, had a deeper set of values. They began devoting themselves to enlighten people to the advantages of low-powered binoculars by building better binoculars.
At the same time, I began to help Hinode spread the idea that high magnifications alone make for a terrible image. We want people to realize the many advantages of low-magnification binoculars.
Nowadays, many of these inferior, extremely high magnification pairs are gone from the Japanese market. We’re glad that people have come to realize what good binoculars are and what they can do.
Even as digital gadgets become ubiquitous, binoculars are still widely used all over the world. People still want to see their surroundings in three dimensions and with their own eyes.
I’ve created this website for beginners who want to buy binoculars, hoping they will be happy from the first pair they buy. I appreciate Hinode Optics for their generosity in providing me with a lot of pictures that most don’t have access to.
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